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Luminox, in partnership with Swiss scientists, has developed the #TIDE Recycled Ocean Material Chronograph, which is made from 100% ocean-bound plastic. On five islands in the Andalam Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This initiative is part of Luminox's ongoing quest for sustainability, as inspired by Bear Grylls' challenge to the brand to utilize new upcycled plastic material.
The #TIDE Recycled Ocean Material Chronograph features a case and black strap made from the ecofriendly material, which provides equal durability and water resistance as CARBONOX, another of the brand's adventure-ready materials. This ensures that the watch can withstand the demands of outdoor activities and expeditions, just as the wearer would expect from a Luminox timepiece.
Luminox's partnership with #TIDE represents a significant step forward in the brand's commitment to environmental responsibility. By incorporating recycled ocean plastic into the design of the Chronograph, Luminox is not only reducing waste and pollution but also raising awareness about the pressing issue of ocean plastic. The brand's collaboration with local fishermen in Thailand further demonstrates its dedication to supporting sustainable practices and empowering communities affected by the global plastic crisis.
The #TIDE Recycled Ocean Material Chronograph is a testament to Luminox's innovative approach to product design and its unwavering focus on sustainability. As the brand continues to push the boundaries of what is possible in the realm of eco-friendly watchmaking, it is setting a powerful example for others to follow. This timepiece is not just a stylish accessory but also a symbol of Luminox's commitment to protecting the planet and creating a more sustainable future.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | 6.97 x 2.99 x 2.36 inches; 3 ounces | ||||
item_model_number | XB.3757.ECO | ||||
department | mens | ||||
batteries | 1 Product Specific batteries required. | ||||
date_first_available | May 26, 2022 | ||||
manufacturer | LUMINOX | ||||
best_sellers_rank | #429,188 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #2,464 in Men's Wrist Watches | ||||
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